The Washington Post

A killed piece that was originally for The Washington Post - Corporations are working with social media influencers to cancel-proof their racial justice initiatives. 
The article is about how big companies like Procter &Gamble are trying to have a conversation about race with their customers in their ad campaigns. (Referencing their ad campaign ”the look” that talks about stereotypes of black men) Getting it right on campaigns promoting racial justice is good for business.