McDonald's
Times Square Billboard

I had the pleasure of contributing to McDonald's 2018 Times Square billboard campaign, which focused on redefining its visual language. I developed conceptual ideas and designed a series of style frame illustrations in a minimal vector art style for several scenes, which later became part of the 70 unique animated ads.This compaign was launched on the grandest platform in New York City's Times Square.

This project can be viewed on Brand New School.